New identity guidelines
  1. Introduction
  2. Brand
    1. What does NEW mean?
    2. Rules for 'new' messages
    3. Brand voice
  3. Basics
    1. Some simple basics
    2. Core elements
    3. Our logo
    4. Logo versions
    5. Logo size guide
    6. Logo clear space
    7. Logo incorrect usage
    8. Logo placement
  4. Colour
    1. Fresh colours
    2. Primary colour palette
  5. Typography
    1. Typography treatments
    2. Primary font
    3. Alternate font
    4. Hierarchy for general use
    5. In use example
    6. Hierarchy for advertising
    7. Colour usage
  6. Creative
    1. Ways to create
    2. Brochure layout grid
    3. Brochure internal spreads grid
    4. Brochure alternative grid
    5. Print advertising - Magazine (portrait)
    6. Print advertising - Magazine (landscape)
    7. Print advertising - Large scale outdoor
    8. Digital advertising - Mrec
    9. Digital advertising - Leaderboard
    10. Digital advertising - Skyscraper
    11. Digital advertising - Halfpage
    12. Digital advertising - Mobile
    13. Digital advertising - Social Media
  7. Imagery
    1. Imagery
    2. Our imagery
    3. Brand photography guide
    4. Featured people
    5. Featured people - layouts
    6. Featured people - dont's
  8. Extras
    1. Some details
    2. Iconography
    3. Social media icons
    4. Paper stocks
  9. Examples
    1. Some examples
    2. Faculty templates
    3. Screens
    4. Supers - Typography
    5. Supers - Naming titles
    6. Supers - Overall branding
    7. Supers - What not to do
  10. Web Guidelines
    1. Typefaces
    2. Content
    3. Colours
    4. Icons
    5. Images
    6. Templates
    7. Container Templates
    8. Global Components
    9. Content Components
    10. Sidebar Components
    11. Logo
    12. Metadata
    13. Resources
    14. Data Sources
    15. Parse Files
    16. Developer Guidelines

New identity
guidelines

What you'll need to know v2018.09.24.1507

Basics

Logo incorrect usage

Our
logo

Incorrect Usage

  1. Don't distort our logo. Be sure the logo width and height is always in proportion.
  2. It must alwasy appear in black and white. Don't change the colour of any logo elements.
  3. Don't rearrange or resize the logo to accommodate a design.
  4. Do not delete any part of the logo, it should be used in its entirety.
  5. Don't remove any elements of our logo.
  6. Don't chnage the typeface in the logo.
  7. Don't add copy to any part of the logo. See Clear space.
  8. Do not alter the square in any way.
  9. Don't use the Alternative or Restricted logo on a photographic background.

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Last updated
24 September 2018 @ 15:06 — Dean Robinson