New identity
guidelines

What you'll need to know v2018.09.24.1507

Basics

Logo placement

Our
logo

Placement


The Square logo is positioned under the headline, alingned to the 'N', not the text box, even if the headline changes to, say, NEW NEEDS YOU. The logo's height is 17% of the longest edge - for example the height of the logo on an A4 page would be 17% of 297mm = 50mm.

Recommended size guide

Paper size — Logo size

  • A5 — 36mm
  • A4 — 50mm
  • A3 — 71mm
  • A2 — 101mm
  • A1 — 143mm
  • A0 — 202mm

NB: Logo sizes have been rounded off.

It's almost impossible to allow for every format proportion, therefore use the 17% rule as a guide to working out the correct logo size. The equations works best for A-sizes i.e.. A5, A4, A3, A2, A1, A0.