New identity
guidelines

What you'll need to know v2018.09.24.1507

Basics

Logo versions

Our
logo

Logo Versions


Square logo (preferred)

The black square behind the seahorse gives our logo maximum visability.

The Square logo should be used wherever possible, in particular when maximum brand presence is needed.

Examples: Newspaper ads, publications, exhibition banners, website (homepage), signage.

Alternative logo

We don't always need to use our logo at full volume.

See Square logo vs Alternative logo for more information.

Examples: Stationary (inc. business cards), testimonials, graduation materials, internal communications.

Restricted space logo

We use this version where space restrctions apply.

Examples: Co-branding, small merchandising, small signage, website (content pages).

Square logo

Alternate logo

Restricted logo