New identity
guidelines

What you'll need to know v2018.09.24.1507

Brand

Rules for 'new' messages

Rules around using
the new messages


The world
needs new

Use this message anytime that you're highlighting the impactful work of researchers/students/groups/clusters/centres around the University. Ideally you should use striking and impactful photography to highlight the problem and emotive copy to demonstrate how we're making a positive impact in this space.

Notes:

Other areas will work with Marketing and Communications to determine how to best leverage new.

Don't "over new" it.

Less is more. Use new sparingly as it loses its impact if overused in headings and copy.

New needs
you

Can be used for student recruitment - use photo of student that provides context for the area they're studying. It can also be used for staff recruitment and industry engagement.

Welcome
to New

An invitation to take part or welcome people to campus or events, e.g. expos, open days