New identity
guidelines

What you'll need to know v2018.09.24.1507

Brand

What does NEW mean?

What
does
New
mean?

New means – new thinking, innovations, approaches, ways, breakthroughs.

New is what helps us innovate and solve the world's greatest problems.

New is in our name. Something we can truly own.

New is not simply an adjective to describe new events, new courses, new degrees, new buildings.