Our brand consists of three primary colours: blue, black and white. Black and white are rational and conservative. They do the job of conveying the 'Think' part of our positioning.

Blue adds a touch of humanitiy, making our brand feel fresh, modern, progressive and forward-looking. Blue adds an element of NEW. Blue may be used as 15% tint sparingly, in borchures or print to add an extra layer where typography is concerned or for backgrounds).

Black can be used at 80%, 50%, 20% and 10% tint also for backgrounds or to add a typography detail, in heavy formats such as brochures or websites.

Note: If you are applying the brand to a web system contact the web team.