New identity
guidelines

What you'll need to know v2018.09.24.1507

Creative

Digital advertising - Leaderboard

Digital
advertising

Leaderboard


With a leaderboard, we alter the border rule slightly to achieve a more balanced overall aesthetic.

The border is 10% the height of the artwork.

The logo will up the available space with copy set to the same height. Copy can be over one or two lines depending on length but a consistent treatment should be used across the whole banner.

The final frame is always all black, with alternate University of Newcastle logo centered.

Leaderboard concept using image

Leaderboard concept with no image