New identity
guidelines

What you'll need to know v2018.09.24.1507

Creative

Digital advertising - Skyscraper

Digital
advertising

Skyscraper


With a skyscraper we alter the border rule slightly to achieve a more balanced overall aesthetic.

The border is 10% of the width of the artwork.

The final frame is always all black, with the alternate University of Newcastle logo centered.

In order to keep copy large and legible we recommend running only brand messages in Skyscrapers or keeping messages to short shapr sentences with workds 5 characters or less.

Skyscraper concept using image

Skyscraper concept with no image