New identity guidelines
  1. Introduction
  2. Brand
    1. What does NEW mean?
    2. Rules for 'new' messages
    3. Brand voice
  3. Basics
    1. Some simple basics
    2. Core elements
    3. Our logo
    4. Logo versions
    5. Logo size guide
    6. Logo clear space
    7. Logo incorrect usage
    8. Logo placement
  4. Colour
    1. Fresh colours
    2. Primary colour palette
  5. Typography
    1. Typography treatments
    2. Primary font
    3. Alternate font
    4. Hierarchy for general use
    5. In use example
    6. Hierarchy for advertising
    7. Colour usage
  6. Creative
    1. Ways to create
    2. Brochure layout grid
    3. Brochure internal spreads grid
    4. Brochure alternative grid
    5. Print advertising - Magazine (portrait)
    6. Print advertising - Magazine (landscape)
    7. Print advertising - Large scale outdoor
    8. Digital advertising - Mrec
    9. Digital advertising - Leaderboard
    10. Digital advertising - Skyscraper
    11. Digital advertising - Halfpage
    12. Digital advertising - Mobile
    13. Digital advertising - Social Media
  7. Imagery
    1. Imagery
    2. Our imagery
    3. Brand photography guide
    4. Featured people
    5. Featured people - layouts
    6. Featured people - dont's
  8. Extras
    1. Some details
    2. Iconography
    3. Social media icons
    4. Paper stocks
  9. Examples
    1. Some examples
    2. Faculty templates
    3. Screens
    4. Supers - Typography
    5. Supers - Naming titles
    6. Supers - Overall branding
    7. Supers - What not to do
  10. Web Guidelines
    1. Typefaces
    2. Content
    3. Colours
    4. Icons
    5. Images
    6. Templates
    7. Container Templates
    8. Global Components
    9. Content Components
    10. Sidebar Components
    11. Logo
    12. Metadata
    13. Resources
    14. Data Sources
    15. Parse Files
    16. Developer Guidelines

New identity
guidelines

What you'll need to know v2018.09.24.1507

Creative

Digital advertising - Social Media

Digital
advertising

Social Media

Instagram

When communicating on Instagram, use brand imagery. The imagery should fill the frame and select a crop that best enhances the story within the image.

Facebook

Choose brand imagery that best communicates the story you want to tell. Keep in mind all the points made around selecting brand imagery on page 39. For Facebook imagery, ensure the photography is cropped ina way that frame it best.

Last updated
24 September 2018 @ 15:04 — Dean Robinson