In large scale outdoor advertising we apply the same rules as mentioned previously, however a few exceptions/variations are made to ensure legibility.

The border is still 5% of the height (shortest edge) of the artwork.

Body

Longer body copy should be avoided in out of home placements to ensure legibility from a distance. We recommend running short subheads and CTAs only.

Sub heads, CTAs and URLs

Sub heads, CTAs and URLs are set in Fuse V.2 Display Black, always in uppercase. As a guide the CTA pt size should be around 20% to 25% of the header size, where possible.

E.g. Header - 46pt - CTA/URL - 11.5pt

They are differentiated by colour - with the sub head in the same colour as the headline and CTAs and URLs in blue.

Where possible they are placed in the bottom left, align to the logo and maintain clear space requirements around the page border.

The poreferred method is to have CTAs on one line but in some cases the CTAs can be stacked. CTAs leading (line spacing) is set to the same size as the font size.

E.g. 11.5pt font size, leading set to 11.5pt