On TV and computer screen applications we apply a border of 5% the height (shortest edge) of the artwork.

Headlines

Are set in Fuse V.2 Display Black either 80% black (grey) or white, with 'NEW' always in blue.

Body

Body copy is set in Fuse V.2 Display Book and copy should be kept to a minimum to ensure legibility froma distance. We recommend running short sub heads and CTAs.

Sub heads, CTAs and URLs

Sub heads, CTAs and URLs are set in Fuse V.2 Display Black, always in uppercase.

They are differentiated by colour - with the sub head in the same colour as headline and CTAs and URLS in blue

Where possible they are placed in the bottom left, align to the logo and maintain clear space requirements around the page border.

The preferred method is to have CTAs on one line but in some cases the CTAs can be stacked.