New identity guidelines
  1. Introduction
  2. Brand
    1. What does NEW mean?
    2. Rules for 'new' messages
    3. Brand voice
  3. Basics
    1. Some simple basics
    2. Core elements
    3. Our logo
    4. Logo versions
    5. Logo size guide
    6. Logo clear space
    7. Logo incorrect usage
    8. Logo placement
  4. Colour
    1. Fresh colours
    2. Primary colour palette
  5. Typography
    1. Typography treatments
    2. Primary font
    3. Alternate font
    4. Hierarchy for general use
    5. In use example
    6. Hierarchy for advertising
    7. Colour usage
  6. Creative
    1. Ways to create
    2. Brochure layout grid
    3. Brochure internal spreads grid
    4. Brochure alternative grid
    5. Print advertising - Magazine (portrait)
    6. Print advertising - Magazine (landscape)
    7. Print advertising - Large scale outdoor
    8. Digital advertising - Mrec
    9. Digital advertising - Leaderboard
    10. Digital advertising - Skyscraper
    11. Digital advertising - Halfpage
    12. Digital advertising - Mobile
    13. Digital advertising - Social Media
  7. Imagery
    1. Imagery
    2. Our imagery
    3. Brand photography guide
    4. Featured people
    5. Featured people - layouts
    6. Featured people - dont's
  8. Extras
    1. Some details
    2. Iconography
    3. Social media icons
    4. Paper stocks
  9. Examples
    1. Some examples
    2. Faculty templates
    3. Screens
    4. Supers - Typography
    5. Supers - Naming titles
    6. Supers - Overall branding
    7. Supers - What not to do
  10. Web Guidelines
    1. Typefaces
    2. Content
    3. Colours
    4. Icons
    5. Images
    6. Templates
    7. Container Templates
    8. Global Components
    9. Content Components
    10. Sidebar Components
    11. Logo
    12. Metadata
    13. Resources
    14. Data Sources
    15. Parse Files
    16. Developer Guidelines

New identity
guidelines

What you'll need to know v2018.09.24.1507

Extras

Paper stocks

Paper
stocks

Recommendations

Selecting paper stocks and materials should all be done through the New positioning. We want to do good for our planet, so choose recycled paper stocks that are good for the environment whenever possible. Some suggestions are below.

Be greeeeen!

Stationery

Letterhead
Stock: Saxton Brilliant White Vellum
Weight: 100gsm

With Compliments Slips
Stock: Saxton Brilliant White Vellum
Weight: 100gsm

Business Cards
Executive staff
Stock: Novatech Satin (coated)
Weight: 350gsm

General staff
Stock: Hannon Satin (coated)
Weight: 350gsm

Marketing collateral

Stock
Grange Offset

Available weights
70gsm
80gsm
90gsm
100gsm
120gsm
135gsm

Grange Board

150gsm
210gsm
250gsm
300gsm
350gsm

Applied weights

DL Postcards
Grange Board

 
350gsm

A5/A4 Flyers
Grange Offset

 
135gsm

A4 Fold to DL Flyer
Grange Offset

 
135gsm

A4 Self-Cover Publication
Grange Board

 
150gsm

Publication
Grange Board - Cover
Grange Board - Offset

 
250gsm
120gsm

A3 Posters
Grange Offset

 
135gsm

Last updated
24 September 2018 @ 15:04 — Dean Robinson