New identity
guidelines
What you'll need to know v2018.09.24.1507
Imagery
Brand photography guide
Our
imagery
Brand Photography Guide
When undertaking a shoot there are a few simple guidelines to follow to ensure our imagery remains consistent and further build on our brand.
People
Shots containing people shouldn't feel overly posed or cheesy. Aim for a mix of observational shots where groups of students are engaged with one another, and others where single students are engaging the camera.
Avoid cliched shots of students holding book and smiling. Instead campture something that feels coincidental and natural.
Campus
When shooting specific areas of the campus, hunt around for interesting angles and points of view. These couldbe both interior and exterior. These should then be complimented witha couple of wider shots that represent the campus as a whole.
Shots can have students or not, depending on whatever feels natural for each setting.
Composition
Shots containg simgle people should be shot wide to ensure flexibility in layouts and cropping. The surrounding should be either simple or out of focus, so as not to distract from the students themselves.
Our
imagery
Brand Photography Guide
Colour palette
The colour palette should be predominately neutral with hints of cooler tones. Avoid any large areas of primary colours that pull the focus of the viewer. Images should feel light and friendly, opposed to dark and moody with natural light preferable.
The above will apply to how you grade the images. Keep things bright and fresh. And avoid the cliche of oversaturated colour and high contrast.
Wardrobe
Clothing colours should align with the overall palette outlined above, with the students dressed in neutral tones. Avoid bright primary colours and larger patterns.
Hair and makeup should be natural. Accessories should be kept to a minimum. Outfits should also feel seasonally neutral, and not overly summery or wintery.
Wardrobe should represent how students dress every day. Encourage subjects to bring any bags or backpacks they would usually use.
