What you'll need to know v2018.09.24.1507
Headlines are set in Fuse V.2 Display Black, always in uppercase and always arranged left. The leading is always the width of the stem of the N on it’s side.
Body copy is set in Fuse V.2 Display Book. To ensure legibility the leading (line spacing) is always 3 points higher than the font size e.g. 10pt size set to 13pt leading.
CTAs are set in Fuse V.2 Display Black, always in uppercase and 1.5 points larger than body copy.
E.g. Body copy = 10pt - CTA/URL= 11.5pt
If no body copy appears on the advert, as a guide the CTA pt size should be around 25% of the header size, where possible.
E.g. Header = 46pt - CTA/URL= 11.5pt
The preferred method is to have CTAs on one line but in some cases the CTAs can be stacked. CTAs leading (line spacing) is set to the same size as the font size.
E.g. 11.5pt font size, leading set to 11.5pt.
Refer to print advertising examples on pages 29-30.
Body copy is set in Fuse V.2 Display Book. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
The call to action is set in Fuse V.2 Display Black Uppercase e.g. 11.5pt size set to 11.5pt leading.