Headlines

Headlines are set in Fuse V.2 Display Black, always in uppercase and always arranged left. The leading is always the width of the stem of the N on its side.

We would also advise to manually kern as the auto kerning is not consistent. A kerning of around -5 with special attention given to speci c letter pairings should work.

Where possible in headlines the word ‘NEW’ should appear in blue, alternatively if ‘NEW’ does not appear in the headline choose a key word to highlight in blue.

Tier one sub heads

Tier one sub heads are set in Fuse V.2 Display Black, always in uppercase, coloured blue and are 5 points larger than body copy where possible. Tier one sub heads leading (line spacing) is always set at a 1:1 ratio e.g. 16pt size set to 16pt leading.

Tier two sub heads

Tier two sub heads are set in Fuse V.2 Display Bold, always in uppercase, 100% black and are 1.5 points larger than body copy where possible. Tier two sub heads leading (line spacing) is always 3 points higher than the font size e.g. 11pt size set to 14pt leading.

Note: Tier two sub heads are preferred if using only one sub head.

Call outs

These are sections you wish to draw attention to, such as quotes or important information from longer body copy. Call outs are set in Heuristica Regular and are 1.5 points larger than body copy, always in sentence case and 100% black. Call outs leading (line spacing) is always 3 points higher than the font size e.g. 11pt size set to 14pt leading.

Introduction paragraph

Intro paragraphs are set in Fuse V.2 Display Regular always in sentence-case and 100% black. Size and leading is the same as the body copy.

Body

Body copy is set in Fuse V.2 Display Book always in sentence-case, no lower than 8.5pt and 80% black To ensure legibility the leading (line spacing) is always 3 points higher than the font size e.g. 9pt size set to 12pt leading.

Bullet points

Bullet points are set in Fuse V.2 Display Book sentence-case. Size and leading is the same as the body copy.

• Bullet point, set to (Left indent 2.5, First Line indent-2.5, Tab Position 2.5)

– Sub bullet point, set to (Left indent 7.2, First Line indent-3, Tab Position 0)

Headlines
are set in
Fuse Black

N

Tier one sub heads are set in Fuse V.2 Display Black, uppercase, 5pt larger than body copy and blue.

Call outs are set in Heuristica Regaulr sentence case, 1.5pt larger than body copy and 100% black.

Tier two sub heads are set in Fuse V.2 Display Bold uppercase, 1.5pt larger than body copy and 100% black.

Intro paragraph copy is set in Fuse V.2 Display Book sentence case, same size as body copy and 100% black.

Body copy is set in Fuse V.2 Display Book sentence case, no lower than 8.5pt and 80% black. CTA (inline) in Fuse Disdplay Bold 80% Black

CTA (separate) is set in Fuse V.2 Display Bold in blue, the same size as the body copy.