New identity guidelines
  1. Introduction
  2. Brand
    1. What does NEW mean?
    2. Rules for 'new' messages
    3. Brand voice
  3. Basics
    1. Some simple basics
    2. Core elements
    3. Our logo
    4. Logo versions
    5. Logo size guide
    6. Logo clear space
    7. Logo incorrect usage
    8. Logo placement
  4. Colour
    1. Fresh colours
    2. Primary colour palette
  5. Typography
    1. Typography treatments
    2. Primary font
    3. Alternate font
    4. Hierarchy for general use
    5. In use example
    6. Hierarchy for advertising
    7. Colour usage
  6. Creative
    1. Ways to create
    2. Brochure layout grid
    3. Brochure internal spreads grid
    4. Brochure alternative grid
    5. Print advertising - Magazine (portrait)
    6. Print advertising - Magazine (landscape)
    7. Print advertising - Large scale outdoor
    8. Digital advertising - Mrec
    9. Digital advertising - Leaderboard
    10. Digital advertising - Skyscraper
    11. Digital advertising - Halfpage
    12. Digital advertising - Mobile
    13. Digital advertising - Social Media
  7. Imagery
    1. Imagery
    2. Our imagery
    3. Brand photography guide
    4. Featured people
    5. Featured people - layouts
    6. Featured people - dont's
  8. Extras
    1. Some details
    2. Iconography
    3. Social media icons
    4. Paper stocks
  9. Examples
    1. Some examples
    2. Faculty templates
    3. Screens
    4. Supers - Typography
    5. Supers - Naming titles
    6. Supers - Overall branding
    7. Supers - What not to do
  10. Web Guidelines
    1. Typefaces
    2. Content
    3. Colours
    4. Icons
    5. Images
    6. Templates
    7. Container Templates
    8. Global Components
    9. Content Components
    10. Sidebar Components
    11. Logo
    12. Metadata
    13. Resources
    14. Data Sources
    15. Parse Files
    16. Developer Guidelines

New identity
guidelines

What you'll need to know v2018.09.24.1507

Typography

Typography treatments

Primary font

Alternate font

Hierarchy for general use

In use example

Hierarchy for advertising

Colour usage

Last updated
19 October 2017 @ 11:45 — Dean Robinson